Philosophy

YOUR HAIR DESERVES BETTER.

We can spend our whole lives striving to look and feel great. But greatness starts with small new habits – and we believe that styling your hair is one of them. A hair product might sound modest, but we believe it can help you form new habits. And that’s when real change happens.

Our mission is to provide you with all-natural hair styling products that not only nourish your hair and scalp but also help you achieve the look – and life – you want. Because you deserve to be your best self. Every day.

Make change happen with Wuli.

VEGAN

CRUELTY-FREE

AUSTRALIAN MADE

Hair Quiz

Get to it. Your best self starts here. Discover your perfect Wuli product match in seconds

NOURISHING ACTIVE INGREDIENTS IN EVERY PRODUCT

Curl Cream Wuli GroomingCurl Cream Wuli Grooming
Matte Balm Wuli GroomingMatte Balm Wuli Grooming
On sale

Matte Balm

$26 $29
Shine  Balm Wuli GroomingShine  Balm Wuli Grooming
On sale

Shine Balm

$26 $29
Sea Salt Spray Wuli GroomingSea Salt Spray Wuli Grooming

AS SEEN IN

"How we style our hair is just as important as how well we nourish it. We shouldn't have to compromise on quality. Our world already offers the best in natural ingredients. Bringing them together is what we've done at Wuli. Sharing it with others to awaken the best version of themselves is what excites me every day."

- Amadou

(Founder of Wuli)

About

Too often, hair styling products are viewed as an afterthought. You’re lucky to find more than one or two active ingredients in most formulas. We set out to change that. Wuli is about harnessing the greatest ingredients from earth to achieve an epic hairstyle that tells the world: YOU MATTER.

Learn more

WULI MEANING

What started with a cream and a dream became a mission about helping others awaken their greatest daily potential. Wuli, a word that means to wake up, get up and grow up, defined this mission perfectly. Learn how this Malian word connects all of us here.

INGREDIENTS

We’ve elevated the typical hair styling product so the Wuliverse stand out among the herd with every formula packed with multiple active ingredients. Fourteen gifts from nature come together to hydrate, protect, strengthen and thicken a range of hair types. Learn their stories here.

Journal